The Petaloso Story

Wall of flowers

Petaloso is a word that was made up by an eight year old boy in the town of Copper in central Italy when he used the word “petaloso” in a writing assignment to describe a flower as “full of petals”. It is a combination of “petals” (“petal”) and the suffix “oso” (“full of”). When we learned of this, we fell in love with the way it rolled off of our tongues and found it the perfect way to describe our company, so fun and full of petals!

At Petaloso we offer a twist on traditional floral design with a knack for creating outside the box.  We are a fun, creative full-service floral design company, approaching each event as a one-of-a-kind work of art. We like to consider ourselves artists with flowers as our medium.  With over a decade of experience in the floral industry, our team is constantly dreaming up new ways to create exceptional floral displays to bring our clients’ visions to life and beyond.

Our work involves creating beautiful floral environments for all types of events including weddings, anniversaries, fundraisers, corporate events, you name it! We also style photo shoots, offer home floral staging services, and conceptualize and execute large floral installations that will “WOW” your audience.

Join us for Petaloso’s professional floral workshops.

Our home office is based in historic Charleston, South Carolina. Our floral arranging services are available for travel! Contact us for more information!

Hi,  I’m Lori!

Lori DeNicola - Owner of PetalosoHi, my name is Lori DeNicola, I am the owner and lead designer of this lovely company.  I have been working in the floral industry for over a decade, my love for flowers began in college when I was fortunate enough to intern with a very talented designer.  I have a love for all things earthbound and am tremendously grateful for the opportunity to spend each day doing what I most love to do. Creating and collaborating with our clients is just one of the amazing perks of my job. Nothing beats the reward of watching our clients’ faces light up the day of their wedding or event once they’ve seen how we’ve executed their vision.  I am a creative at heart and I find my inspiration in music, nature, art and the little things in life.

My body of work includes designing weddings, planning fundraisers and creating unique art and community events. I have studied floral design in many cities, including, Chicago, Los Angeles, Santa Barbara, and London under designers such as Holly Chappel, Francois Weeks, Amy Merrick, Amy Osaba and Christy Hulsey to name a few. I love to travel, can you tell?!

Some fun facts about me… I am a water child. When I’m not in the studio creating floral arrangements for our clients you can catch me on the water paddle boarding, in a yoga studio attempting to find my balance or spending time with my family in our beautiful city of Charleston, South Carolina. I am passionate about my community and volunteer my time and limitless enthusiasm for many local causes. If I were a flower I would be a hybrid Fringe Tulip.  They’re bright and colorful, often multi-colored, and even after a Tulip has been cut from its roots it continues to grow. That’s right, you can’t keep a Tulip down! Let’s chat flowers, I want to know your flower story.

I can’t wait to meet you and collaborate on your special event!

Petaloso Logo

Let’s talk about your next event!